GPT Protocol → AIRAS → AssetLayerOne company, three brand stages.AI Infrastructure · Product Marketing
GPT Protocol → AIRAS → AssetLayer
Led campaign operations, creator coordination, product storytelling, paid-media support, and community communication during major product and ecosystem campaigns.
Quick facts
- Role
- Marketing, Community & Content Strategist
- Period
- 2023 to 2025
Overview
Supported product marketing, creator operations, paid campaigns, community communication, and technical storytelling for GPT Protocol, later rebranded to AIRAS and now AssetLayer.
Problem
What the work needed to resolve.
Communicate technically complex products while coordinating creators, campaigns, stakeholders, and community channels during major launches.
Execution
Responsibilities and delivery
- 01KOL communication and campaign operations
- 02Content approvals and quality control
- 03Product and website messaging
- 04Campaign documentation
- 05Live sessions
- 06Paid-media coordination
- 07Community education
- 08Performance monitoring
Approved evidence
Collaborative scale and outcomes
- Managed communication and operations across 20+ creators
- Supported campaigns connected to $600K+ in bond sales
- Coordinated $50K+ in creator campaign activity
- Co-led an X Ads campaign where about $3K in spend was associated with roughly $50K in purchases
- Produced or managed 1,300+ content assets
- Organised 25+ live sessions
Outcome
Contributed to coordinated launches that connected technical product storytelling with creator, community, and paid-media operations.
External links
External Links
Campaign Strategy
Proof of WorkCampaign and operating evidence collected in one working document.↗GPT Odyssey SeriesPlanning and content documentation for the GPT Odyssey series.↗$600K Bond CampaignCampaign documentation connected to the bond campaign.↗KOL & Meme StrategyCreator, KOL, and meme campaign strategy documentation.↗Node Sale Landing Page FormTypeform used for the node-sale landing-page flow.↗
Content Systems
CMC Content StyleContent structure and style documentation.↗Weekly Recap TemplatesReusable weekly recap templates for consistent reporting.↗Social Media CalendarCalendar structure used to plan and coordinate social content.↗Content Examples & Design PostsA collection of content examples and supporting design posts.↗
