BOBolaji Oduntan

Selected work

Products, campaigns, and systems built to move ideas forward.

A selection of founder-led product work and collaborative marketing, growth, research, and platform strategy across consumer and B2B technology.

All workProduct strategyGrowthMarketingResearch
Consumer Product
Matchr logoMatchr
FeaturedFounderCase Study

Matchr

Role
Founder & Product Lead
Status
In development · Production deployment active

Founded and directed the development of a private consumer matchmaking platform, covering product strategy, discovery, subscriptions, payments, user flows, QA, and production deployment.

Product StrategyProduct OperationsUX LogicMonetisationQA
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B2B Ecosystem
Nefe Business Platform logoNefe Business Platform
FeaturedCase Study

Nefe Business Platform

Role
Founder & Product Strategist
Status
Live platform

Conceived and directed a business ecosystem platform connecting hospitality, tourism, mobility, retail, events, and service providers through curated commercial experiences.

View live platformOpen the live Nefe Business Platform.
B2B StrategyMarketplace LogicPartnershipsProduct Storytelling
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AI Infrastructure
AssetLayer logoGPT Protocol → AIRAS → AssetLayer
FeaturedCase Study

GPT Protocol → AIRAS → AssetLayer

Brand progression shown in the case study.

Role
Marketing, Community & Content Strategist
Status
2023 to 2025

Led campaign operations, creator coordination, product storytelling, paid-media support, and community communication during major product and ecosystem campaigns.

Go-to-MarketKOL OperationsPaid MediaContent Systems
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Consumer Social Platform
MYAX logoMYAX
FeaturedCase Study

MYAX

Role
Community Growth & Campaign Manager
Status
2023 to 2025

Supported community growth, campaign execution, creator relationships, incentives, and user engagement for an AI-enabled creator platform.

Community GrowthCampaignsPartnershipsRetention
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Fintech-adjacent
NefeCoin logoNefeCoin
FeaturedCase Study

NefeCoin

Role
Marketing Lead
Status
2025 to Present

Marketing leadership across product communication, growth initiatives, and market-facing execution.

MarketingGrowthPositioning
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Independent GTM Strategy Proposal
Imaginus logoImaginus
FeaturedCase Study

Imaginus

Role
Independent GTM Strategist
Status
Strategy proposal presented to founder

Developed and presented a 10-month go-to-market strategy proposal for Imaginus, a Web3 gaming product on The Root Network. The strategy covered channel planning, budget-to-KPI mapping, creator activation, Stream-to-Earn concepts, retention loops, and audience growth. The work was presented to the CEO and recognised for its structure and clarity.

GTM StrategyChannel PlanningCreator ActivationRetention
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XO Market University
XO Market logoXO Market University: Marketing Track
FeaturedCase Study

XO Market University: Marketing Track

Role
Marketing and Growth Contributor
Status

Completed structured marketing assignments across research, positioning, growth strategy, content development, educational writing, and community marketing.

MarketplaceGrowth
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Product Marketing
Nordek logoNordek

Nordek

Role
Social Media & Product Marketing
Status
2023

Selected social media and product marketing work.

Nordek Website
Product MarketingSocial Media
Research
Research

Dune Analytics & Research

Data-led market research and analysis using on-chain dashboards and SQL.

DeFi Chain Analytics: Depth vs EfficiencyComparative analysis of DeFi chain depth and capital efficiency.Openfort Paymaster: Real On-Chain Traction Under ERC-4337On-chain comparison of Openfort, thirdweb, and Biconomy adoption.Hash AI DashboardOn-chain dashboard focused on Hash AI activity.Portfolio DashboardA public portfolio of selected Dune queries and visual analysis.Velodrome Swap Volume and Count (30D)Thirty-day view of Velodrome swap volume and transaction count.
Dune AnalyticsSQLResearch