NordekWebsite ↗Product Marketing · Growth · Product Strategy
I turn complex products into clear stories, useful experiences, and measurable growth.
Bolaji Oduntan is a product marketing and growth professional who has led campaigns, built digital products, shaped go-to-market systems, and coordinated communities across international markets.
Remote-ready · Open to international opportunities
Worked across
NordekWebsite ↗
GPT Protocol → AIRAS → AssetLayerOne company • Three brand stagesAIRAS Network ↗AssetLayer ↗
MYAXWebsite ↗MYAX ↗
NefeCoinWebsite ↗NefeCoin ↗
Golden Rock Blockchain
XO MarketWebsite ↗XO Market ↗
ImaginusImaginus ↗Selected scale and outcomes
Collaborative where noted
4+years across digital products and growth
1,300+content and campaign assets
25+live product and community sessions
$110K+creator campaign budget coordinated
40+creators & KOLs coordinated
$600K+campaign support
40K+community scale supported
Selected work
Building clarity from complexity.
Consumer Product
MatchrFeaturedFounderCase Study
Matchr
Founded and directed the development of a private consumer matchmaking platform, covering product strategy, discovery, subscriptions, payments, user flows, QA, and production deployment.
B2B Ecosystem
Nefe Business PlatformFeaturedCase Study
Nefe Business Platform
Conceived and directed a business ecosystem platform connecting hospitality, tourism, mobility, retail, events, and service providers through curated commercial experiences.
AI Infrastructure
GPT Protocol → AIRAS → AssetLayerFeaturedCase Study
GPT Protocol → AIRAS → AssetLayer
Brand progression shown in the case study.
Led campaign operations, creator coordination, product storytelling, paid-media support, and community communication during major product and ecosystem campaigns.
Consumer Social Platform
MYAXFeaturedCase Study
MYAX
Supported community growth, campaign execution, creator relationships, incentives, and user engagement for an AI-enabled creator platform.
Capabilities
Strategy that moves into execution.
Product Positioning
Turn complex products into language customers and teams can act on.
Go-to-Market Strategy
Shape launch narratives, channels, and operating plans around the market.
Growth Campaigns
Coordinate content, creators, paid media, and community touchpoints.
Product Operations
Move product work from requirements through QA and delivery.
Market Research
Find useful signals in customers, competitors, categories, and data.
Cross-functional Delivery
Create clarity across product, marketing, design, and stakeholders.
Selected experience
A track record across products, campaigns, and communities.
NefeCoin / Golden Rock Blockchain LTD
Marketing Lead
GPT Protocol → AIRAS → AssetLayer
Marketing, Community & Content Strategist
MYAX
Community Growth & Campaign Manager
Nordek / Norpay
Social Media & Product Marketing
Let’s make it matter