BOBolaji Oduntan
← Back to Work
XO Market logoXO Market University: Marketing Track

XO Market University · Marketing

XO Market University: Marketing Track

Completed structured marketing assignments across research, positioning, growth strategy, content development, educational writing, and community marketing.

Role
Marketing and Growth Contributor

Evidence library

Market Research and Positioning

Positioning Breakdown: Competitor TeardownsComparative analysis of prediction-market platforms, covering audience positioning, tone, content formats, and traction patterns.Competitor Post BreakdownAnalysis of high-performing posts from Polymarket, Kalshi, and similar platforms to identify useful formats and missed opportunities.

Evidence library

Growth Campaigns and Strategic Planning

The $1,000 Twitter Growth ChallengeA simulated growth campaign covering creator outreach, paid distribution, content testing, and performance review.Influencer Mapping QuestMapped and evaluated 20+ Web3 creators using audience fit, engagement signals, and collaboration relevance.

Evidence library

Creative Content Development

Deek Mini-GameCreated a four-frame educational meme concept explaining strong and weak prediction markets through humor and visual storytelling.Flash Market Promo PackCreated promotional copy, visuals, and CTA variations for flash prediction-market campaigns.Market Creation Social Explainers PackProduced social explainer templates covering market creation and resolution.

Evidence library

Blog Writing and Educational Content

AI Market Generation at XOExplained how AI-assisted market generation could support scale and personalization.Guide to Slippage and Price ImpactTurned a technical trading concept into a clear user-facing guide.What Makes a Market Worthwhile?Explored clarity, fairness, and community trust in prediction-market design.

Evidence library

Community and Platform Marketing

Reddit Targeting StrategyDesigned a subreddit targeting plan based on audience relevance and discussion opportunities.Reddit Post PackCreated subreddit-specific content packs and copy variations.Open Market Creation PostsCreated educational Reddit templates to support user onboarding and market creation.Reddit Content CalendarBuilt a weekly cross-posting calendar for coordinated subreddit distribution.Community Incentivisation FrameworkOutlined a contribution and reward structure to encourage sustained participation.XO Market Subreddit PostsProduced sample launch posts and discussion prompts for community activation.

Selected Highlights

Selected marketing assignments

Certificate

Proof of Work

Product Marketing Certificate recognising Bolaji Oduntan's contribution to XO Market

Product Marketing Certificate recognising my contribution to XO Market.

Open full size ↗

Continue exploring

Continue exploring selected projects and research.

Research · Analytics

Dune Analytics & Research

Explore published on-chain dashboards and SQL research.

View related work Imaginus logoImaginusIndependent GTM Strategy Proposal

Imaginus

Explore the independent go-to-market strategy proposal.

View related work MYAX logoMYAXConsumer Social Platform · Growth

MYAX

Explore community growth, campaign execution, and creator coordination.

View related work
Back to Work