Nefe Business PlatformB2B Ecosystem · Product Strategy
Nefe Business Platform
Conceived and directed a business ecosystem platform connecting hospitality, tourism, mobility, retail, events, and service providers through curated commercial experiences.
Quick facts
- Role
- Founder & Product Strategist
- Status
- Live platform
Overview
A B2B ecosystem platform designed to connect companies across tourism, hospitality, transport, retail, restaurants, events, and related services.
Problem
What the work needed to resolve.
Show how complementary businesses could participate in curated ecosystems that create shared customer value.
Approach
From definition to delivery
- Grouped complementary businesses into curated ecosystems
- Defined customer scenarios spanning family, business travel, events, tourism, and premium experiences
- Structured the platform around discovery, convenience, partnerships, and commercial visibility
- Directed website and demo improvements for executive review
Execution
Responsibilities and delivery
- 01Product concept
- 02Business categories
- 03Partnership logic
- 04User and business use cases
- 05Platform structure
- 06Executive demo direction
- 07Website messaging
- 08Stakeholder presentation preparation
Decisions
Choices that shaped the work
Outcome
Working demonstration platform prepared for leadership presentation and business validation.
Product screens
Nefe Business Platform in view
Product screen
Homepage
Platform introduction and ecosystem positioning.
Product screen
CEO Demo
Executive demonstration experience.
Product screen
Curated Ecosystems
Curated complementary-business ecosystem view.
Product screen
Opportunity Map
Commercial opportunity discovery map.
Product screen
Business Portal
Business-facing platform portal.
External links
External Links
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